Food Bank For New York City, along with longtime partner Bank of America, and media partners HOT 97 and WBLS, has kicked off the 5-Borough Challenge – a social media and crowdfunding initiative to raise money to provide 1 million meals by the end of the year.
Native and current New York celebrities will bolster their home-borough pride with a friendly fundraising competition encouraging their fans and egging their friends to donate to their team borough through social media.